Private and Luxury

Tennessee’s private and luxury tours are designed for travelers who want a more personal, flexible way to explore the state’s music, culinary, and natural highlights. With 384 options—almost half of all tours sold here—these experiences range from exclusive city walks and food tastings to whitewater rafting and VIP sightseeing, often with a dedicated guide and a small group or private party.

Most people choose private and luxury tours for the chance to avoid crowds and customize their visit. Whether it’s a family wanting a stress-free day, friends celebrating a special occasion, or music fans seeking backstage stories, the appeal is in the attention to detail. 94% of tours in this category are rated 4 stars or higher, making it one of the most reliable ways to spend your time and money in Tennessee.

Private and luxury tours make up 49% of all tours in Tennessee, with 384 products on offer. This is a wider selection than any other category, covering everything from affordable walking tours under $30 to high-end VIP experiences reaching $455 and beyond. The median starting price is $63, but most people pay between $30 and $120 per person, with 69 options under $30 and another 95 in the $30–$60 range.

Compared to other categories, private and luxury tours are as accessible as walking, food, or cultural tours, all of which share a similar median price. Only bus tours run noticeably higher, with a median of $125. Here, you can find everything from a guided Segway ride or donut tasting to a private singer-songwriter tour or a helicopter flight, all with the benefit of personal attention and smaller groups.

For travelers who value flexibility and a more curated experience, this category stands out for both its breadth and its consistently high ratings—only 6% of tours fall below 4 stars, so the odds of disappointment are low.

With such a broad range, the right private or luxury tour in Tennessee depends on your interests and group size. For solo travelers and couples, walking and food tours dominate the affordable end, with standout options like city history walks from $23 or donut tastings at $75. These tours consistently earn praise for knowledgeable guides and local insights, and are a good fit for first-time visitors who want to get oriented quickly.

Active travelers or families might prefer outdoor experiences like whitewater rafting (from $46) or e-bike tours ($89), which combine hands-on fun with expert guidance. For those celebrating or seeking something memorable, high-end private packages—such as a VIP tour with a local singer-songwriter for $455—offer a more exclusive feel, often including private transport and unique local treats. These are typically priced per group and work best for parties of four or more, making the cost more reasonable when split.

The best-rated tours in this category share a few key traits: guides who are both knowledgeable and personable, insider access or time-saving perks (like skipping lines at busy tasting rooms), and a willingness to tailor the experience to the group’s interests. Reviewers often highlight how much they learned, the ease of logistics, and the personal touches that set these tours apart from larger group outings.

Where people are disappointed, it’s usually due to unmet expectations about what’s included or the value for money. Some food tours, for example, receive criticism when portions are smaller than expected, or when the price feels high for what’s delivered. A few walking tours have had issues with unclear meeting points or tours ending earlier than advertised. In rare cases, guests mention guides who were inattentive or abrupt, but these are exceptions in a field where 94% of reviews are positive.