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California, United States

Santa Rosa

Wine tasting, safaris, and outdoor tours from $105, with most including hotel pickup or lunch.

Check prices and bookfrom $105.00 per person
Experiences54
From$105.00per person
Under $503
Rated 4+ stars96%of the catalogue
What people book here

Wine tours, wildlife safaris, guided outdoor activities, and e-bike rentals.

Wine country tours dominate Santa Rosa’s catalogue, making up over half of the 54 experiences on offer. Wildlife safaris and outdoor activities like kayaking and horseback riding are also well represented, with the majority of tours priced between $100 and $200 per person. Only 13% of tours are under $100, while 65% are over $200, mostly due to private and group vehicle tours.

The best-reviewed tours—over 89% are rated 4 stars or higher—tend to include hotel pickup, knowledgeable guides, and curated winery stops or outdoor experiences. Most top-rated options offer flexible cancellation and are praised for attentive service, with only 4% of the city’s tours falling below a 4-star rating.

What is on offer

The catalogue

Santa Rosa’s tours focus on wine, wildlife, and outdoor adventure. Wine tours, both private and group, make up the largest share, with prices for most people falling between $100 and $200 per person. Private vehicle tours can cost $560–$1,300 per group, but group wine tours and activities like horseback riding or kayaking are usually $105–$151 per person. Wildlife safaris and e-bike rentals are also popular, with similar pricing.

Most tours include extras like hotel pickup, bottled water, or lunch, but tasting fees are often separate. Nearly 80% offer free cancellation, though this is standard in the area. Only 2 of 54 tours are rated below 4 stars, so satisfaction is high across the board.

The catalogue is heavy on wine and nature, with few options under $100. If you want a full day of guided experiences with transportation, expect to pay in the $150–$200 range per person, or $560 and up for private groups.

How to choose

Where the money goes

If you want a seamless wine country experience, private tours for up to 6–7 guests (from $560–$705 per vehicle) offer hotel pickup, itinerary planning, and a dedicated guide. These are praised for flexibility and attentive service, though tasting fees and lunch are usually extra. For larger groups, a Sprinter van tour (from $1,300 per vehicle, up to 14 people) provides a similar experience with a professional driver and custom route.

Group wine tours ($148–$151 per person) are a good fit if you want to join others and keep costs predictable. These typically include lunch, hotel pickup, and visits to three wineries, but tasting fees ($20–$35 per stop) are not included. Outdoor activities—like horseback riding ($129), kayaking ($135), or e-bike rentals ($105)—are well-reviewed and include equipment, guides, and, in some cases, photos or snacks.

Wildlife safaris ($110) are popular for families, offering jeep tours and animal encounters. Most tours in this range include hotel pickup or easy meeting points, but food and drinks are often extra. The best-rated tours in every category share knowledgeable guides, smooth logistics, and clear communication.

What disappoints? Self-guided audio driving tours have the most critical reviews, mainly due to technical issues: several travelers reported the tour would not activate because of poor cell service, leaving them unable to access the content or get support. Some horseback riding tours have received complaints about unclear meeting points, last-minute cancellations due to weather, and slow refunds, while a few safari reviews mention disappointment with animal enclosures or the value for the price.

When to book

Most Santa Rosa tours confirm instantly—32 of 54—so last-minute booking is usually possible. However, wildlife safaris and popular wine tours can sell out, especially on weekends. Booking a week ahead is recommended for group tours or if you have a specific date in mind.

Private tours and outdoor activities often have flexible cancellation, but check the terms: some group vehicle tours are non-refundable. If you want a particular guide or itinerary, booking early gives you the best chance.

The experiences

Worth a look.

6 Hour Private Customized Wine Tour up to 7 Guests Napa & Sonoma
6 Hour Private Customized Wine Tour up to 7 Guests Napa & Sonoma
6 Hour Private Customized Wine Tour up to 7 Guests Napa & Sonoma
6 Hour Private Customized Wine Tour up to 7 Guests Napa & Sonoma
6 Hour Private Customized Wine Tour up to 7 Guests Napa & Sonoma

6 Hour Private Customized Wine Tour up to 7 Guests Napa & Sonoma

Concierge service and photography included, unlike the other private vehicle tours.

4.9 ★ · 89 reviews · 6 h

Free cancellation

Includes Bottled water · Snacks · Photography on your phone or camera during the day

$565.49per vehicle · up to 7 peopleSee this experience
Wine Tour Pros - Sprinter Van Wine Tour: Up To 14 Guests
Wine Tour Pros - Sprinter Van Wine Tour: Up To 14 Guests
Wine Tour Pros - Sprinter Van Wine Tour: Up To 14 Guests
Wine Tour Pros - Sprinter Van Wine Tour: Up To 14 Guests
Wine Tour Pros - Sprinter Van Wine Tour: Up To 14 Guests

Wine Tour Pros - Sprinter Van Wine Tour: Up To 14 Guests

Accommodates the largest group for a private wine tour on this page.

5.0 ★ · 44 reviews · 6 h

Includes Bottled water · Driver/guide

$1,300.00per vehicle · up to 14 peopleSee this experience
6-Hour Exclusive Wine Tour Experience: Up to 6 Guests
6-Hour Exclusive Wine Tour Experience: Up to 6 Guests
6-Hour Exclusive Wine Tour Experience: Up to 6 Guests
6-Hour Exclusive Wine Tour Experience: Up to 6 Guests
6-Hour Exclusive Wine Tour Experience: Up to 6 Guests

6-Hour Exclusive Wine Tour Experience: Up to 6 Guests

Instant confirmation and all fees included, which the other private tours lack.

5.0 ★ · 81 reviews · 6 h

Free cancellationInstant confirmationSeller pick

Includes Private transportation · Bottled water · Driver/Tour Guide

$560.00per vehicle · up to 6 peopleSee this experience
8 Hour Private Customized Wine Tour up to 7 Guests Napa & Sonoma
Wine professional
8 Hour Private Customized Wine Tour up to 7 Guests Napa & Sonoma
8 Hour Private Customized Wine Tour up to 7 Guests Napa & Sonoma
8 Hour Private Customized Wine Tour up to 7 Guests Napa & Sonoma

8 Hour Private Customized Wine Tour up to 7 Guests Napa & Sonoma

The only private tour offering a full 8 hours with a dedicated local guide.

5.0 ★ · 42 reviews · 8 h

Free cancellation

Includes Concierge Service - Offering winery & restaurant recs plus making all reservations for you · Private, experienced local tour guide for 8 hours · Will include any wineries you'd like to visit & recommend other wineries based on your pre

$705.49per vehicle · up to 7 peopleSee this experience
Best E-Bike Rental! Wine country fun
Best E-Bike Rental! Wine country fun
Best E-Bike Rental! Wine country fun
Best E-Bike Rental! Wine country fun
Best E-Bike Rental! Wine country fun

Best E-Bike Rental! Wine country fun

Lowest price for a self-guided tour, with bike and gear included.

5.0 ★ · 110 reviews · 3 h

Free cancellationInstant confirmationSeller pick

Includes Use of bicycle · Every Rental includes a helmet and a lock.

$105.00per personSee this experience
Giraffe
Safari Ride among Zebra
Safari Ride on the Sonoma Serengeti
Safari Ride Adventure
Safari Ride Among Roan Antelope and Giraffe

Safari West Sonoma Adventure Tour

The only tour featuring a safari-style wildlife experience by Jeep.

4.6 ★ · 126 reviews · 3 h

Free cancellationInstant confirmationSeller pick

Includes Professional guide · Transport by Jeep

$110.00per personSee this experience
Sonoma Horseback-Riding Tour
Sonoma Horseback-Riding Tour
Sonoma Horseback-Riding Tour
Sonoma Horseback-Riding Tour
Sonoma Horseback-Riding Tour

Sonoma Horseback-Riding Tour

Highest review count among animal-based tours, with photos included.

4.9 ★ · 302 reviews · 1 h 10 min

Free cancellationInstant confirmationSeller pick

Includes Water bottle · Bottled water · Helmet

$129.00per personSee this experience
Napa Valley's Best Wine Tour w/ Local Expert
Napa Valley's Best Wine Tour w/ Local Expert
Napa Valley's Best Wine Tour w/ Local Expert
Napa Valley's Best Wine Tour w/ Local Expert
Napa Valley's Best Wine Tour w/ Local Expert

Napa Valley's Best Wine Tour w/ Local Expert

Fits up to 10 guests—more than most private wine tours here.

5.0 ★ · 113 reviews · 7 h

Free cancellationInstant confirmationSeller pick

Includes Private transportation · Complimentary Bottled Water provided on all tours · Complimentary Concierge service is provided to improve the quality of the tours

$1,300.00per vehicle · up to 10 peopleSee this experience
Kayaking at the Coast!
Cruising out to the beach!
Russian River Kayak Tour at the Beautiful Sonoma Coast
Russian River Kayak Tour at the Beautiful Sonoma Coast
Russian River Kayak Tour at the Beautiful Sonoma Coast

Russian River Kayak Tour at the Beautiful Sonoma Coast

Only water-based adventure tour, with all kayaking gear provided.

5.0 ★ · 147 reviews · 2 h 30 min

Free cancellationInstant confirmationSeller pick

Includes Paddles · Kayaks · Local guide

$135.00per personSee this experience
Dry Creek Valley in the summer in front of beautiful vineyards
Sonoma Valley Fun
Join In Group Tour
Gorgeous Sonoma County Vineyard views
Sonoma Valley in the fall

Sonoma County Join-In Group Wine Tasting Tours

Group wine tour with lunch and hotel pickup, not offered by the others.

4.9 ★ · 160 reviews · 5 h

Free cancellationInstant confirmationSeller pick

Includes Bottled water · Customizable Charcuterie Style Lunch: Cheese and Crackers, Salami, Apples, Grapes, Dried A · Includes pick up and drop off from local hotels and vacation rentals

$147.99per personSee this experience
Santa Rosa North Sonoma County Small Group Winery Tour
Santa Rosa North Sonoma County Small Group Winery Tour
Santa Rosa North Sonoma County Small Group Winery Tour
Santa Rosa North Sonoma County Small Group Winery Tour
Santa Rosa North Sonoma County Small Group Winery Tour

Santa Rosa North Sonoma County Small Group Winery Tour

Small group format with three winery visits and a picnic lunch included.

5.0 ★ · 43 reviews · 6 h

Free cancellationInstant confirmationSeller pick

Includes 3 winery visits · Hotel pickup and drop-off within tour region (Not San Francisco) · Bottled water

$151.48per personSee this experience
Wine & Wellness Tour in Napa Valley
Wine & Wellness Tour in Napa Valley
Wine & Wellness Tour in Napa Valley
Wine & Wellness Tour in Napa Valley
Wine & Wellness Tour in Napa Valley

Wine & Wellness Tour in Napa Valley

Only tour combining wine tastings with a wellness and hiking experience.

5.0 ★ · 48 reviews · 6 h

Free cancellationInstant confirmationSeller pick

Includes Private transportation · Lunch · Wine Tasting Fees

$550.00per personSee this experience

Sold by Viator. Prices and review counts checked on 10/09/2026.

Before you book

Practical notes.

Over 65% of Santa Rosa tours cost more than $200—budget accordingly for private groups.
Wine tours for groups of 6–7 start at $560 per vehicle, not per person.
Most group wine tours ($148–$151) include lunch but not tasting fees ($20–$35 each).
Wildlife safaris and e-bike rentals are $105–$129 per person, including equipment.
Almost 80% of tours offer free cancellation, but some group vehicle tours are non-refundable.
Book wildlife safaris and group wine tours at least a week ahead—they can sell out.
Self-guided audio tours have the most complaints, mainly about technical issues.
Only 2 of 54 tours are rated below 4 stars—satisfaction is high overall.
Questions people ask

Before you decide.

Do Santa Rosa wine tours include tasting fees?

Most wine tours do not include tasting fees, which are typically $20–$35 per winery. Check each tour’s details for what’s covered.

What’s the typical price for a wine tour?

Group wine tours are $148–$151 per person, while private tours for 6–7 guests start at $560–$705 per vehicle. Tasting fees are usually extra.

Are there tours suitable for families?

Yes, wildlife safaris ($110 per person) and horseback riding tours ($129 per person) are popular with families and include guides and equipment.

How far in advance should I book?

Most tours confirm instantly, but wildlife safaris and group wine tours can sell out. Booking a week in advance is recommended for popular dates.

Is hotel pickup included?

Many tours include hotel pickup, especially wine tours and safaris. Always check the specific tour’s inclusions to be sure.

Are there any low-cost options?

Only 13% of tours are under $100, such as e-bike rentals and some outdoor activities. Most experiences are $100–$200 per person.

What are the most common complaints?

Self-guided audio tours receive the most negative feedback, mainly due to technical issues with activation and poor cell service.

Are tours wheelchair accessible?

Some tours, including private wine tours and safaris, are wheelchair accessible. Check each tour’s details for accessibility information.

More to see

Around Santa Rosa

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Walking tours, day trips and experiences around this area, on GetYourGuide.

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Written by CityTour editorial. Sold by Viator. Prices and review counts checked on .
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