Memphis

Music and history dominate Memphis tours: nearly half of all 76 experiences are walking, bus, or museum-based, with music-themed tours and attractions making up a large share. 50% of all tours are priced under $40, and 63% under $60, so most options are accessible even on a modest budget. The best-reviewed tours—those consistently above 4.7 stars—tend to be guided city, music, or food tours, often with extras like tastings or admission included.

A small group of experiences cost over $200, but these are outliers. Only 12% of all Memphis tours are rated below 4 stars, and these are mostly airport transfers, hop-on hop-off buses, and a handful of museum tickets. Most tours offer free cancellation, which is standard across the city.

Memphis offers 76 tours, with a median price of $31—though this is pulled up by private tours priced per vehicle. 41% of all tours are under $25, and fully half are under $40. Only 9% cost more than $200, and just 2 tours go over $500. Guided walking tours, bus sightseeing, and music history experiences make up most of the catalogue, with food tours and museum admissions also well represented.

Category medians can be misleading: for example, 'Bus Tours' includes both low-cost sightseeing and expensive private vehicles. 'Private and Luxury' sometimes labels inexpensive walking tours. Look at what is included rather than the headline price. 89% of tours offer free cancellation, but this is the norm, not a distinguishing feature.

Poorly rated products are concentrated in airport transfers, private drivers, hop-on hop-off buses, and some museum tickets. 12% of all tours are rated below 4 stars, so most options are positively reviewed.

For travelers who want to experience Memphis’s music legacy, museum admissions start as low as $12, but these are self-guided and often brief—like the Rock 'n' Soul Museum, which some found repetitive if visiting other music museums. Walking tours, typically $22–$25, offer more context and time at the stops, with the Historic Memphis Guided Walking Tour spending 110 out of 120 minutes at sites. This is a good value for those who want depth and interaction.

Bus tours in the $29–$37 range, such as the Mojo Bus Tour, are popular for covering more ground, but most of the time is spent driving rather than at stops—only 15 minutes out of 90 are at sites. If you want to get out and explore, check the itinerary closely. Some tours, like the Memphis Discovery Tour, include extras such as BBQ tastings or museum tickets, which can make them better value than cheaper options that do not include admission.

Food tours are pricier, around $64, but reviewers praise the variety and quality. However, some found portions smaller than expected, and a few guides received criticism for commentary. Night tours like the Haunted Memphis Walking Ghost Tour ($22) are well-rated, but a small number of reviewers mention last-minute cancellations or safety concerns at night.

The most disappointing experiences, according to reviews, are airport transfers and hop-on hop-off buses, which make up a disproportionate share of low ratings. Complaints include poor communication, missed pickups, and lack of value. Museum tickets can also disappoint if you expect a large or unique collection—some found the Music Hall of Fame underwhelming. For the best value, look for tours that include admission, tastings, or extended time at stops, and avoid the lowest-rated categories unless convenience is your only concern.

Almost all Memphis tours confirm instantly, with only a handful requiring manual confirmation. Sell-out warnings are rare, but food tours and small-group experiences can fill up, so book these at least a few days ahead. Reviews do not mention seasonal issues or last-minute availability problems, so most tours can be booked close to your visit.

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