Private and Luxury

Private and luxury tours are the most popular way to explore Los Angeles, making up 56% of all tours sold in the city. These tours are designed for travelers who want a more personal experience, whether that means a private vehicle for your group, a custom itinerary, or exclusive access to local experts. Families, small groups, and anyone looking for a tailored day out book these to skip the crowds and get more time with their guide.

With 638 options, there’s a huge range: from $110 per person for walking food adventures to $1,000 for a classic convertible cruise. The median price is $188, but what you actually pay depends on the tour length, group size, and what’s included. Only 7% of these tours are rated below 4 stars, so most travelers find them worth the spend.

Los Angeles has 638 private and luxury tours, more than half of all tours in the city. This is the broadest category, covering everything from private bus rides through Hollywood to guided food walks and high-end car experiences. Prices start at $110 per person for walking or bike tours, but most group bookings for vehicles run from $390 to $1,000, depending on duration and group size. The median price in this category is $188, higher than walking or historical tours, but lower than the city’s bus tour median of $375.

Compared to other categories, private and luxury tours offer the widest range of experiences and price points. While walking tours average $63 and food tours $125, private options often include hotel pickup, custom stops, and more flexible pacing. For groups, booking a vehicle can be cost-effective, especially when the price covers up to 13 people. If you’re looking for a more exclusive or customized experience, this is where most travelers spend their money in LA.

Choosing the right private or luxury tour in Los Angeles comes down to your group size, interests, and how much time you want to spend. For families or groups up to 13, private bus tours like the Private Hollywood Bus Tour (from $390 per vehicle) deliver the classic LA sights in 90 minutes, making them a good value for larger parties. If you want a deeper dive, longer options like the Ultimate Private Hollywood Tour (from $490 for 3 hours) or full-day experiences (from $749) cover more neighborhoods and allow for more stops.

For travelers interested in food and culture, walking tours such as the Los Angeles Walking Food Tour with Six Taste (from $110 per person) or the Beverly Hills Food Tour (from $209 per person) combine tastings with local history. These are best for smaller groups or couples, and reviews praise the guides’ knowledge and the variety of food. Active visitors might prefer the G'day LA by Luxury E-Bike tour (from $175 per person), which covers Griffith Park and the LA River with plenty of scenic stops.

If you want something flashier, high-end experiences like the Classic Convertible Car Tour (from $1,000 per vehicle) or Lamborghini driving tours (from $239 per person) offer a unique way to see the city and are consistently rated 5 stars. These are splurges, but reviewers say the vehicles and guides make the price worthwhile for special occasions.

What sets the best-rated tours apart is the quality of the guides—almost every top review mentions friendly, knowledgeable hosts who customize the experience. Disappointments are rare, with only 7% of tours rated below 4 stars. The most common complaint is about gratuities not being included, especially on vehicle tours, so budget accordingly.