Hawaii, United States
Road to Hana day trips from $158, sunrise at Haleakala, and what each luau really includes.
Most travelers in Lahaina book full-day Road to Hana tours, sunrise trips up Haleakala, or evening luaus. Of the 58 experiences, 45% cost between $100 and $200, with only 9% under $100 and 14% over $1,000. The catalogue-wide median is $188, but this is pulled up by private tours priced per vehicle.
The best-reviewed options are small-group day trips and sunrise tours, with ratings above 4.7 from hundreds or thousands of reviews. Luaus are popular but more mixed: one of the most-booked sits just below 4 stars, while another is well above. Only 7% of all tours are rated below 4 stars, but these are concentrated in dinner shows and food experiences.
Lahaina offers 58 bookable tours, with nearly half falling in the $100–$200 range. Only 5% are under $40, and 47% are above $200, including 14% over $1,000—mostly private vehicle tours. The catalogue-wide median of $188 is inflated by these private options; most group day trips and luaus are below this.
The main types are Road to Hana day trips, sunrise and sunset excursions to Haleakala, and evening luaus. Category labels mix group and private tours, so medians can seem high. For example, 'Bus Tours' includes both budget sightseeing and high-end private drives.
Most tours (84%) offer free cancellation, but this is standard. Only 4 out of 58 are rated below 4 stars, and these are all dinner shows or food experiences. Most top-rated tours have thousands of reviews and ratings above 4.7, especially small-group day trips and sunrise tours.
For travelers who want to see Maui’s scenery in a day, Road to Hana tours dominate the catalogue. The fair price for a group Road to Hana day trip is $158–$188 per person, with lunch and stops at black sand beaches and waterfalls included. Some tours, like the Rainforest Tour to Hana and Beyond, include admission to the black sand beach, while others do not—check the inclusions closely, as entry fees can make a cheaper tour less of a bargain.
Sunrise tours to Haleakala cost $192–$199 per person and include park admission and breakfast. These are well-reviewed, but critical reviews mention long travel times versus actual time at the summit. For example, the 10-hour sunrise tour spends only 2 hours at the crater, with the rest on pickups and transit. If you want more time at the main site, compare the time breakdowns before booking.
Luaus start at $159–$164 per person and include buffet dinner, drinks, and a show. However, reviews for Myths of Maui Luau Dinner and Show cite food quality issues, long lines, and poor value for the price, with complaints about cold or limited food and disorganization. The Maui Nui Luau fares better but still receives criticism for overbooking and cold buffet food. Luaus are the most likely to disappoint, with 100% of the lowest-rated products in this category.
Private tours and transfers can exceed $1,000, but unless you need a custom itinerary or exclusive group, group tours offer similar experiences for much less. Airport transfers are the only options under $20, but these are basic and not a substitute for a tour.
Most tours in Lahaina confirm instantly—50 out of 58—so last-minute booking is possible for many experiences. However, several top-rated Road to Hana and sunrise tours are marked as likely to sell out, especially in peak periods.
For popular day trips and luaus, booking at least several days ahead is recommended, as last-minute options may be limited or require you to meet at a central location rather than enjoy hotel pickup.
Spends nearly the entire 8 hours at stops, unlike others with long transit times.
4.8 ★ · 3,503 reviews · 8 h
Includes Professional guide · Chips provided throughout the day! Many different stops allow you to pickup snacks as well · Air-conditioned vehicle
7 h 55 min at the stops, of 8 h in total
Same price as another tour here but less time at stops—compare if time off the bus matters.
4.7 ★ · 861 reviews · 7 h
Includes Bottles of water will be provided throughout the day! · A) Turkey Sandwich B) Ham Sandwich C) Roast Beef Sandwich D) Veggie Wrap no cheese(V), M) · Air-conditioned vehicle
Admission to the black sand beach is included, unlike some similarly priced tours.
4.8 ★ · 902 reviews · 8 h
Includes Bottled water · Hotel/Resort/Condo Pick up and drop-off · Air-conditioned vehicle
3 h 35 min at the stops, of 8 h in total
The only listed luau with more than 1,000 reviews but under 4 stars.
4.0 ★ · 1,243 reviews · 2 h 30 min
Includes Imu ceremony to unearth Pua'a Kalua (roast pig) from in-ground oven · Oceanfront setting with stunning Maui sunsets · Shell lei aloha greeting
Higher rated than another tour here, with more food variety and fewer complaints about organization.
4.4 ★ · 1,758 reviews · 3 h
Includes Live Hawaiian music and on-stage demonstrations · Special festive holiday menus · Fresh flower lei or substitute, based on availability
Small group size and hotel pickup included; more time at stops than another tour here.
4.8 ★ · 1,246 reviews · 9 h
Includes Hotel pick-up and drop off (Select locations) · Driver/guide · Road to Hana Tour
7 h 50 min at the stops, of 9 h in total
Includes park admission and breakfast, but only 2 hours at the summit out of 10.
4.7 ★ · 2,443 reviews · 10 h
Includes Tour narration by a professional driver/guide · Air-conditioned vehicle · Breakfast
3 h 45 min at the stops, of 10 h in total
Half the tour is spent at the summit, more than another tour here, for a similar price.
4.8 ★ · 695 reviews · 8 h
Includes Bottled water · Plated breakfast options. A) Coconut Yogurt & Fresh Fruit. B) Plantation Breakfast (eggs,b · South and West Side Hotel pick-up and drop off
4 h at the stops, of 8 h in total
Longest tour listed, but less time at main sites—compare to the others here for value.
4.9 ★ · 2,171 reviews · 12 h 30 min
Includes Light "to-go" breakfast · Tour narration by a professional driver/guide · Lunch
12 h 5 min at the stops, of 12 h 30 min in total
Admission to Haleakala included, but less time at the crater than another tour here.
4.8 ★ · 793 reviews · 11 h
Includes Bottled water · Continental breakfast served at the beautiful Maui Tropical Plantation · Air-conditioned vehicle
2 h 30 min at the stops, of 11 h in total
Only one with a private guide for the entire Road to Hana route, at a premium price.
4.9 ★ · 372 reviews · 8 h
Includes There are plenty of quality food stands on the Hana Highway.
Most expensive, but offers a fully private experience and custom itinerary.
4.8 ★ · 934 reviews · 10 h
Includes Swim Breaks - Black sand beach in Hana or waterfall swim, fresh-water pool ( conditions pe · Individual, Leather Captain's Chair Seating for Each Guest! · Resort/Hotel/Condo/Harbor/Private Residence - Pickup and Return Included!
Sold by Viator. Prices and review counts checked on 07/09/2026.
Full-day Road to Hana tours, sunrise trips to Haleakala, and evening luaus are the most booked, making up most of the catalogue.
Most group day trips, including Road to Hana and Haleakala sunrise, cost $158–$199 per person, with lunch or breakfast included.
Luaus are popular but reviews are mixed. One major luau rates below 4 stars, with complaints about food quality and organization.
Most tours confirm instantly, but top-rated day trips and luaus can sell out. Booking several days ahead is safest for popular options.
Some tours include site admissions, such as park entry or black sand beach fees, while others do not. Always check what is included.
84% of tours offer free cancellation, but always check the specific policy for your chosen tour before booking.
Only 5% of tours are under $40, mainly airport transfers. Most sightseeing or day trips start at $158 per person.
Private tours can cost over $1,000. Unless you require a custom itinerary or exclusive group, group tours offer similar routes for less.
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Booking is handled by Viator, part of TripAdvisor. Live prices, free cancellation on most.